Do you answer your own phones? Stick around after-hours to vacuum your office? Perform your own health check-ups?
Of course you don’t.
You leave those things to the pros… and the same principle should apply to legal blogging.
You know that your time is better spent handling cases, getting face-to-face with your clients and hanging out with your family.
Outsourcing your blog is no different. Whether you’re a personal injury lawyer, a divorce lawyer or an estate planning lawyer, letting someone else help you stake out your own corner of the Internet can take a huge weight off your shoulders.
Not Your Grandma’s Legal Blogging Service
Sure, I know your grandma never blogged. She might not have been a lawyer, either.
But I’m on the forefront of the blogosphere. I know what heavy-hitters like Google are looking for — and even better, I know what your readers are looking for. First, you’re competing with every other lawyer who’s hung his shingle in town; second, you’re competing with everyone else whose market includes the people who can benefit from your legal services.
Competing with Other Lawyers
You need to set yourself apart from the rest of the pack. You and I both know that you’re probably better at handling complex cases, dealing with difficult clients and talking your way through the system than any other attorney in your area; we just have to make sure everyone else knows, too.
By regularly publishing blog posts that engage readers and encourage sharing, you can get a foothold as the go-to lawyer in your city, county or state. You know your stuff, and you’re the kind of person your potential clients want to work with.
Competing with Everyone Else
People zip around the Internet at lighting speed. Right now, one woman is searching for a thank-you gift for her mother-in-law; another is trying to figure out how to juggle work and kids. An elderly man is looking for the symptoms of a panic attack, while a college student is hunting down a way to get a new car when he’s on a tight budget.
We can tie those topics, and hundreds of others, into your practice. That way, your name is bouncing around the Web attached to highly informative, extremely engaging posts. When someone needs a lawyer, you’re the one they’ll remember.
Engaging, Easy to Read and Packed with Solid Info
That’s what each of your blog posts should look like. And they should be authored by you — at least on-screen. After all, you’re the subject matter expert.
The best part of publishing timeless blog posts that speak to readers? They continue to attract people as long as you keep them up. That means you’re running a constant advertisement that brings in new clients. While you’re spending time with your family, showcasing your flawless skills in the courtroom or growing your practice, your blog posts are working hard for you.
I have the background and experience you need to draw in a huge audience, engage them, and brand your name into their memories. When you’re ready, peek into my portfolio (that link will take you to my main site, Unique Web Copy – just a heads-up!). Read what others have said about my legal blogging services. Then give me a call at (808)542-5975 or drop me an email. I’ll be happy to send you a detailed proposal that includes topic ideas, an outline of the services I’ll provide and a time frame.
I’m ready when you are.